For decades, large brands used their advantages in scale, mass market brand building and retailer relationships to dominate CPG. Yet in the last few years-- and particularly post pandemic -- upstart Challenger brands have changed the equation. As McKinsey pointed out: "In recent years, leading brands in each CPG category have generated only 25 percent of growth in US Nielsen-covered channels, despite being 50 percent of sales. Meanwhile, small and medium-sized brands captured 45 percent of growth...". In this session, John Denny from CAVU Venture Partners will take you through how Challenger brands today are harnessing an entirely new playbook-- one focused on retail media, eCommerce channels and digital strategies-- to drive rapid growth and win against the Goliaths of the industry.