John is a recognized industry leader on the topic of Amazon, eCommerce, & Digital Marketing, who has been interviewed and quoted by The New York Times, Forrester Research, the Association of National Advertisers, and Clickz for his innovative approach to creating breakout growth for insurgent brands. In 2019, Amazon invited John to be a keynote speaker at their inaugural AdCon in Seattle, and he is a past keynote speaker at Amazon's Advertiser and Vendor Conferences in 2015, 2016 and 2017. John is currently VP eCommerce & Digital Marketing for CAVU Venture Partners, working with portfolio companies to build high growth brands that disrupt the CPG marketplace. Prior to CAVU, John was VP eCommerce & Media at Bai, where over four years he built the brand on Amazon from a tiny niche product to the #1 selling beverage on the platform-- passing industry giants Coke and Pepsi. (Bai was ultimately acquired for $1.7 billion-- only 7 years after launch-- by Dr Pepper Snapple Group in one of the largest unicorn cpg acquisitions of the decade.)