- Surfside is the Operating System for the Retail Majority, aggregating independent liquor stores, regional chains, and specialty beverage alcohol retailers into a unified retail media network. By connecting onsite, in-store, and offsite media to real-world purchase data, Surfside enables BevAlc brands to reach high-intent shoppers and measure performance against verified sales. In this 10-minute tech showcase, we’ll show how brands drive sell-through across fragmented retail while unlocking new supplier-funded revenue for retailers.
Select Design
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Everyone's talking about AI, but walk into the POS section of your distributor's warehouse and you'll find a different reality: a cardboard graveyard. An estimated 30% of all point-of-sale materials never make it to the shelf, representing hundreds of millions of dollars lost to dumpsters every year across the alc bev industry. The problem isn't a lack of ambition — it's a lack of visibility. In this session Select will unpack why POS waste remains one of trade marketing's most stubborn and expensive blind spots, and how purpose-built technology is finally changing the equation. Attendees will leave with a clearer picture of where budget is quietly disappearing in their own programs, and practical steps for improving visibility, tightening program management, and reducing waste before it starts.