Eric is a media sales professional and leader specializing in interactive, programmatic, mobile, and ad tech, with 25 years of CPG and retail experience. Having worked in both start-up environments and some of the most recognizable media and digital companies in the world, Eric founded Good Harvest Co. in 2018 to help innovate the way cannabis brands reach their desired consumers, and the way non-endemic brands reach cannabis consumers.

In early 2020, Good Harvest Co. was acquired by Surfside, an end-to-end marketing technology platform that aggregates first-party data across all customer touchpoints, allowing advertisers the ability to better understand, target, and measure how to influence current and future customers.

Eric currently serves as Surfside’s Chief Innovation Officer, overseeing all new business initiatives and monetization opportunities across the company.