Why InStore Ignite Is Needed Now

Why InStore Ignite Is Needed Now

Brands can influence shoppers everywhere — through media, creators, loyalty and omnichannel campaigns — but winning sales still often depends on what happens in stores.

The industry is facing a new execution gap:

  • Digital influence is growing, but store conversion is harder to predict. 
  • Digital influence is growing, but store conversion is harder to predict. 
  • Media, commerce marketing and loyalty teams are more connected, yet activation at the shelf is inconsistent.
  • Media, commerce marketing and loyalty teams are more connected, yet activation at the shelf is inconsistent.
  • Brands can drive traffic and awareness, but struggle to control the final moment of decision.
  • Brands can drive traffic and awareness, but struggle to control the final moment of decision.

InStore Ignite is built to close that gap. It brings together the leaders, strategies and solutions focused on:

Turning digital influence into in-store action and measurable results.

Improving visibility, discoverability and conversion at the shelf.

Improving visibility, discoverability and conversion at the shelf.

Connecting and measuring media, loyalty and commerce marketing to retail performance.

Designing store environments that function as media, experience and conversion platforms.

Designing store environments that function as media, experience and conversion platforms.

Understanding how engagement inside the store translates into business impact.

Who Should Be There

Brands that want to:

✓ Become better storytellers at the shelf.

✓ Understand how digital touchpoints influence in-store conversions.

✓ Develop omnichannel programs to increase product discoverability.

✓ Leverage the next wave of retail influencers.

✓ Become better storytellers at the shelf.

✓ Understand how digital touchpoints influence in-store conversions.

✓ Develop omnichannel programs to increase product discoverability.

✓ Leverage the next wave of retail influencers.

Retailers that want to:

✓ See best-in-class examples of in-store marketing and retail media.

✓ Help brands understand how to win on their shelves.

✓ Advance more productive, measurement-driven collaboration with brands.

✓ See best-in-class examples of in-store marketing and retail media.

✓Help brands understand how to win on their shelves.

✓ Advance more productive, measurement-driven collaboration with brands.

What can attendees expect?

To maintain a high-caliber exchange of ideas, this experience is curated exclusively for qualified manufacturers, retailers, and P2PI members. At InStore Ignite, you’ll find:

To maintain a high-caliber exchange of ideas, this experience is curated exclusively for qualified manufacturers, retailers, and P2PI members. At InStore Ignite, you’ll find:

Only qualified retailers, consumer brand manufacturers and P2PI members can attend InStore Ignite. 

Only qualified retailers, consumer brand manufacturers and P2PI members attend InStore Ignite. 

Note: If you are a non-member solution provider and interested in attending this event, please contact us for sponsorship opportunities, and we will work with you on the package that best fits the needs of your organization.