The store is becoming a very different kind of place. Digital screens, sponsored search, retail media and emerging technologies are changing what can happen between the entrance and checkout. But the bigger question is what retailers want the store to become. In this keynote, Ahold Delhaize USA’s Bobby Watts shares an executive perspective on the decisions shaping the next era of in-store retail, from building technology around the realities of grocery to creating more connected experiences across partners, channels and data, and leveraging AI to drive meaningful business outcomes.