As SVP, Head of AD Retail Media, Bobby Watts has 30+ years of grocery retail experience working in various functions from retail operations, category management, merchandising planning, sourcing, eCommerce merchandising, and retail media. In his role, Bobby is responsible for driving sales growth through meaningful customer engagements across all of ADUSA’s media channels and the digital shelf. He is also responsible for ensuring ADUSA’s capabilities deliver on its connected customer ambition and create stronger partnerships with its CPG and agency partners.