Consumers don't think in channels, and increasingly, neither does Church & Dwight. In this session, Rick Florio and Channan Sawhney will explore how the company uses shopper insights, trend forecasting and integrated brand strategies to create connected experiences across e-commerce, retail media and in-store environments. Through real-world examples from some of its fastest-growing brands, they'll share practical lessons for reducing friction, improving execution and driving conversion wherever shoppers choose to engage.