NEXT MEETUP:
Wednesday, September 24, 2025
2-3 PM ET
Retail Media’s Role in Digital Transformation
Join Chrissy Arsenault of Pompeian and Jordan Witmer of Salt XC for a lively, no-slides-needed discussion on how retail media is reshaping digital transformation for both brands and retailers.
This isn’t just about ad placements — it’s about how retail media is forcing new, sometimes uncomfortable, collaboration across teams that haven’t always worked together, driving fresh alignment between business priorities, data, and consumer needs. Expect provocative questions, candid peer sharing, and fresh perspectives on why retail media can be so much more than a “media tax,” emerging instead as the ultimate connector and accelerator for modern commerce.
Meet Your Moderators:
What are MeetUps?
MeetUps connect the Path to Purchase Institute member community for open and organic dialogue on top-of-mind issues. Each MeetUp is moderated by a P2PI member who will facilitate discussion and engage attendees. Please come prepared to share insights, learn, and grow your professional network!
Who can attend?
To participate in a MeetUp, you must be a member in good standing. These virtual meetings are open to any member of your company at any level. Connect with industry thought leaders and engage your peers!
Have a topic you would like us to consider? Click the "Suggest a Topic" button.
To receive more information, contact Heather Kurtik at [email protected].