Name
Guild Virtual Kick Off Meeting
Date & Time
Tuesday, March 4, 2025
Description

Join us for:

  • The exclusive unveiling of the Retail Media Planning & Analysis Playbook and key highlights from Retail Media Summit Canada
  • The Offsite Opportunity in Retail Media with Taylor West, Clinch – Key Growth Opportunities: Offsite retail media is rapidly emerging as a critical driver of retail media growth, with ad spend projected to reach $13.52 billion in the U.S. by 2025—accounting for more than half of total retail media investments. As brands seek to maximize performance-driven advertising, offsite media presents new opportunities to engage consumers beyond owned retail environments. However, unlocking the full potential of offsite requires a unified data-driven approach to , audience, creative, and media. This session will explore the key challenges and opportunities shaping offsite retail media, why it’s becoming a dominant force in digital advertising, and how brands and retailers can build the necessary foundation to scale their strategies effectively.