Ever wonder what your agency really thinks about Retail Media and how your brands are using it? We did. So we asked them. The Path to Purchase Institute, together with CVS Media Exchange (CMX), fielded a study of over 85 CPG-focused agency professionals to find out how they (and their clients) are thinking about Retail Media. Join Parbinder Dhariwal, VP & GM CMX at CVS Health, and P2PI managing editor Cyndi Loza, to hear what we learned and what it means for the future of Retail Media.

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