As the retail media landscape evolves and the demands on retailers grow, it is clear that embracing a new model will enable delivery of an exceptional retail media experience that satisfies both shoppers and advertisers. To truly thrive in the next era of retail media, it is essential to take control and ownership of fundamental elements of your network – such as data, audiences and experiences. In this session you’ll learn:

• Why leading retailers are building their own retail media stacks.
• What are the common challenges associated with in-housing, and how to overcome them.
• How you can achieve differentiation through owning your program versus outsourcing.
• How to choose the right partners to empower your retail media strategy.

Sponsored by: