Retail media is all the rage, but wrangling the different options and fragmentation across RMNs and proving its value can leave a brand advertiser’s head spinning. This discussion will dive into strategy and results from real-world retail media programs. Retail media and commerce experts from Kenvue and Matterkind will share some of the most challenging problems brand advertisers often face (hint: think data and reporting), explore how brands can design programs to overcome these hurdles, and uncover a blueprint for early success that can be actioned and replicated by other brand advertisers to realize and demonstrate value and ROAS.

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