As the retail media landscape becomes increasingly crowded with new players entering the fray, CPG and other brands are grappling with opportunities and challenges. The fragmented nature of the industry makes it difficult for them to navigate the space, allocate resources and holistically measure campaign performance. For smaller retailers, the situation is even more challenging, as they must compete with larger players for a share of the ad dollars.

Join us in this session as we delve into these issues and explore potential solutions to help brands and retailers thrive in this dynamic environment.

Sponsored by: