Physical stores have the potential to deliver the most valuable retail media ad inventory. As online retail media networks continue to boom, new pressures on these networks are emerging driven by post-pandemic consumer behavior and measurement methodologies.

By contrast, in-store retail media ad inventory offers tremendous flexibility and extremely high, measurable impressions. In addition, ads delivered at the point of purchase have a more direct effect on purchasing decisions and sales lift.

In this session, learn how some of the largest U.S. retailers, like Sam’s Club, have successfully built highly profitable in-store retail media networks working with partners such as Wovenmedia. Get an understanding of how these retailers cleared operational hurdles and leveraged best-in-class technologies to deploy and effectively monetize tens of thousands of screens in physical stores.

Takeaways:

• Why in-store media has enormous potential as an extension of your retail media network.
• How to derive the most value from in-store media that is closer to the point of purchase and has a more direct effect on buying decisions and sales lift.
• How to leverage industry partners to effectively navigate potential operational and technology hurdles to build high-performing, flexible and scalable media networks in physical stores.

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