With the retail media industry predicted to become a $100 billion market soon, tapping into its potential and adopting a data-driven strategy becomes crucial for business. While retailers are monetizing their online platforms, it is critical to understand the next steps and what advertisers believe is necessary to stay ahead of the competition. MathCo’s team of business consultants and data science experts can help you identify your growth stage in the retail media journey, empowering you with an approach that bridges the gap between sales data and marketing data. Leverage potential game-changers in this space and explore new opportunities for incrementality and ROI with MathCo.

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