In-store digital media has the potential to drive new revenue for retailers while also delivering a more engaging experience for shoppers. But what do retailers need to do to succeed with this channel?

Broadsign and Quividi, leaders in advertising technology and first-party audience data for DOOH and retail media, have over 17 years of experience helping retailers worldwide with their retail media strategies. In this panel session, they will share real-life insights on how today’s retailers enhance in-store customer engagement, optimize their promotions, increase sales lift and generate incremental revenue with the help of first-party data and advertising technology.

Join us to learn more about:

• Designing a content strategy that is engaging and relevant for shoppers.
• Leveraging contextualized promotions to optimize below-the-line operations and accelerate sell-outs.
• Developing additive advertising revenues by using the right data and ad tech stack.
• How to best align your in-store retail media with online retail media.

Sponsored by: