Instant Shoppability - Driving Exponential Traffic with More Efficiency
Date & Time
Thursday, June 29, 2023, 1:40 PM - 2:10 PM

For the last two decades, brands have spent billions on digital ads that drive to un-shoppable websites or clunky product finders that drive almost no purchase volume at retailers. Convenience is key, as over 80% of shoppers say it’s more important to them when online shopping than it was five years ago in a pre-pandemic society.

Yahoo and Pear Commerce listened to both CPGs and retailers and are introducing a solution that will reinvent the way brands spend media - Pear Connect, a retail e-commerce platform that connects CPGs to thousands of retailers, making “instant shoppability” possible. Pear’s technology converts shoppable tools into actionable insights that fuel performance marketing.

Join us to learn more about:

  • Why brands should leverage Yahoo’s media distribution and Pear’s proprietary technology to tap into real time in-stock inventory of 3,000-plus North American retailers.
  • How a “Buy Now” feature drives more conversion, shortening the path to purchase directly to a retailer’s site.
  • How to make a $100,000 brand media budget perform like a $2.5 million campaign.

Sponsored by:

Location Name
The Kroger Theater in the Grand Ballroom