As retail media networks (RMNs) continue to grow at an incredible pace in the digital space, more and more retailers are expanding their RMNs into the physical space. In-store screens offer tremendous potential for national brands, providing mass-reach, high-frequency advertising channels with the opportunity to influence purchase behavior of hard-to-reach audiences at the point of purchase. In this session, learn how programmatic supply-side platforms (SSPs) such as Place Exchange are partnering with in-store RMN solution providers like Wovenmedia to further expand the opportunity for retailers to draw national brand dollars to in-store advertising. Key takeaways:

• How to create private marketplaces allowing endemic brands to advertise in-store on RMNs via programmatic SSPs.
• How programmatic SSPs integrated with RMN content management systems can seamlessly deliver ad content to targeted screens with linear TV attributes such as day-parting and geo-targeting.
• Why metrics such as audience measurement and sales lift are important for driving closed-loop attribution.

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