Today, the average consumer is a member of 17 loyalty programs. So, what does “loyalty” actually mean? In this session Pamela Young of CVS Media Exchange (CMX) will provide an exclusive first look into new research conducted in partnership with the Path to Purchase Institute on loyalty programs and the drivers of customer loyalty. This session will help you understand why consumers choose loyalty programs, how they perceive their value, and how they impact shopping behaviors. You’ll leave with valuable insights into how consumers view loyalty programs and how ExtraCare, the most trusted loyalty program, is enhancing customer engagement with CVS and its brand partners through CMX.

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