In-store retail media is emerging as the new "TV" with grocery stores reaching an audience comparable to major broadcast networks. And while the store is not new as an advertising medium, the digitization of in-store media has transformed its capabilities. Now is the time for brands and retailers to revisit their in-store strategy. In this session, we'll cover:

• How brands and retailers should be evaluating in-store retail media as part of their broader marketing strategies.
• What's working (or not working) in terms of the execution of in-store retail media.
• Micro and macro changes that need to occur in order for brands and retailers to fully realize the potential of in-store media.

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