Andrew Lipsman is the Independent Analyst & Consultant at Media, Ads + Commerce, focusing on retail and ecommerce. Recent coverage includes retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day.

Previously, Andrew was SVP of Marketing & Insights at comScore, covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives.

He has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing. Andrew has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations like the New York Times, Wall Street Journal, Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg.

Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.