For years, marketers have been discussing the fate of the industry as Google has led the charge on third-party cookie deprecation. With the roll out once again delayed, marketers seem unfazed as many have already started to invest in third-party cookie alternatives - as illustrated by the rise of Retail Media Networks and the growth of commerce media. In this session, Meghan Howard, Chief Revenue Officer of Chicory, and Julia Miller, Group VP, Commerce Media at Mars Unified Commerce, discuss why contextual commerce, in particular, is a key alternative that marketers should be incorporating into their strategy today.

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