Patrycja Malinowska is a seasoned journalist, discerning editor, and expert content leader. Passionate about the evolution of retail, shopper insights and innovation, she has been covering the industry for more than 12 years. Patrycja directs the Path to Purchase Institute’s overall member content strategy and heads the Commerce Executive Networks and Beverage Alcohol Commerce Initiative share groups, curating intelligence, analysis and thought leadership across all aspects of the path to purchase. Patrycja has a bachelor’s degree in English and Communication from Loyola University Chicago.