While on-site ads typically generate the highest performance and margin for retailers, traffic is limited with the average retail customer spending less than 1% of her total daily internet usage on a retailer's website. And with the increased adoption of offsite/programmatic knowledge and tools in the marketplace, it's never been easier to access multiple channels in a single tool. But why has this typically been the domain of the largest retail media networks? Join this engaging panel as retailers share their challenges scaling offsite advertising and discuss the way forward.

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