Full Name
Steve Baxter
Job Title
EVP, Retail Media
Company Name
Ovative Group
Speaker Bio
Steve is EVP of Retail Media at Ovative Group, one of the largest organically grown independent media firms in North America.
Ovative offers full funnel media capabilities, retail media consulting, and industry leading media measurement capabilities focused on incrementality, customer LTV, and profitability.
Prior to Ovative, Steve led development of Target’s omni enterprise measurement capabilities and launched Target’s earliest retail media network offerings.
Ovative offers full funnel media capabilities, retail media consulting, and industry leading media measurement capabilities focused on incrementality, customer LTV, and profitability.
Prior to Ovative, Steve led development of Target’s omni enterprise measurement capabilities and launched Target’s earliest retail media network offerings.
Speaking At
