In the ever-evolving retail landscape, Tyson Foods is at the forefront of leveraging in-store data to shape impactful retail execution strategies. This session will explore Tyson’s approach to building retailer strategies and how they employ cutting-edge data analytics, with the help of Trax, to gain a deep understanding of consumer behavior, optimize product placements, and enhance marketing effectiveness. Join us to discover how this CPG giant leverages data to play a crucial role in retail media spend, ensuring efficient allocation for maximum ROI.

Sponsored by: