With 9 years of experience in various functions within the CPG industry, including category advising, customer category management, and shopper insights, Matthew is currently the Director of Category and Shopper Strategy at Tyson Foods. He is an alumnus of Drury University and the University of Arkansas, where he discovered his passion for consumer and shopper insights. Throughout his career, he has held numerous industry positions including key roles at Coty and Paris Presents Incorporated, where he oversaw Walmart's relay process and provided crucial data-driven support to the company.