Katie Vogt is the Senior Director, Marketing Partnerships and Client Success for Walgreens Advertising Group (wag) where she leads a team of 50 revenue-focused pros that develop and deploy custom, first-party data-driven omnichannel campaigns for Fortune 50 marketers. Katie’s expertise spans omnichannel audience and channel strategies, in-flight optimization and attributable measurement practices. Since the start of her career, Katie has worked with customer data to optimize merchandising and marketing activations in retail. Prior to Walgreens, she worked at dunnhumby, leading supplier engagements to harness the power of customer data to drive decisioning that leads to more efficient and effective campaigns.