Name
General Session: The Evolution of Convenience
Date & Time
Thursday, May 8, 2025, 9:00 AM - 9:25 AM
Description

The history of the convenience channel perfectly illustrates the importance of adaptability in retail and is an ideal environment for brands to stay in tune with shifting consumer needs. Facing challenges including rise of remote work and the economics brought on by inflation, 7-Eleven is once again evolving to stay ahead of the shifting landscape. Learn how the retailer is adapting to today's customer and introducing delight during a time of rapid change. Topics that will be covered include:

  • How 7-Eleven has seen shopper behavior shift and what the retailer has in store for engaging with consumers in the evolving world of commerce.
  • The role retail media, loyalty programs and new technologies play in the omnichannel shopper journey.
  • Trends that are transforming immediate consumption shopping and redefining the future of retail.
Location Name
Grand ABC