Mario Mijares is VP, Marketing, Loyalty, and Monetization Platforms at 7-Eleven. In this role, Mario leads the teams responsible for customer research and analytics, loyalty programs, in-store and shopper marketing and monetization platforms. Mario joined 7-Eleven in 2020 with more than 20 years of experience in retail and retail-consulting with top brands across the USA, UK, France, Canada, Mexico, and Australia. Over the last two years, his team has created several products, including C-Shopper, The Brainfreeze Collective and Gulp Media to help CPGs better understand and market to the immediate consumption consumer. Mario earned an MBA from Northwestern University and a bachelor’s degree in engineering from Universidad Iberoamericana Ciudad de México. He and his family live in the greater Dallas area.