In-store retail media is on track to become a $1 billion channel, driven by its ability to reach shoppers in a buying mindset and at scale. But scale alone isn’t enough — brands and retailers want proof it delivers results across the full funnel.

This session will explore the role of closed loop measurement within in-store retail media, including how it can serve as a performance-driven channel that delivers clearer value for both brands and retailers. Learn what it takes to implement measurement in physical retail; what early results are showing; and why this marks a shift in how in-store is being evaluated, sold and scaled.

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