Kathryn oversees Hy-Vee’s marketing strategy, including the retailer’s full-scale retail media network, RedMedia. From a marketing perspective, Kathryn’s focus is building strategies through a customer centric approach leveraging data and insights. She partners with the HyVee leadership team to manage brand image, conduct marketing research, and drives incremental sales. Relating to RedMedia, Kathryn counsels CPGs and other brands on how to precisely target consumers utilizing first-party data and strategic placement and messaging to provide meaningful and personalized engagement with consumers. She also advises brand partners on how to maximize their marketing investments while delivering measurable results and valuable consumer insights. RedMedia directly connects brands to consumers using data touchpoints and marketing channels powered by exclusive firstparty data.

Prior to joining Hy-Vee, Kathryn spent nearly 20 years of her career at DICK’S Sporting Goods. In her most recent role, she served as vice president of media/GM retail media and successfully launched and scaled a retail media network for the retailer. From 2017 to 2021, Kathryn served as the senior director of marketing planning and operations with the critical role of managing all facets of outbound and in-store marketing. Earlier in Kathryn’s career, she served in the following capacities at DICK’S: director of marketing financial planning, manager of marketing finance, senior analyst and marketing accounting analyst.

Outside of Hy-Vee, Kathryn serves as a member of the Woman in Retail Leadership Circle and serves on her local school’s PTA.