Much has been said about the power of shopper data powering a retailer’s media network. Fresh loyalty data should be the backbone for media planning and targeting leading to more successful campaigns. The shopper data has proven its worth for category management, assortment planning, pricing and promotions, but are we maximizing the power of loyalty/sales data for retail media? Join to discuss and debate the pros, cons, pitfalls and nuances when applying shopper data to produce effective retail media campaigns.

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