Erin Houg, VP Media, leads the media practice at Ulta Beauty, overseeing both enterprise media spend and UB Media, Ulta Beauty’s RMN. Prior to her role at Ulta Beauty, Erin built a 20+ year career on the agency side at Starcom, serving in a number of roles including leadership of the Best Buy account and supporting their RMN, BBY Ads. Beyond retail, Erin has experience across a variety of categories including CPG, tech, toys, alc/bev, and financial services.

Erin’s passion for innovation has been acknowledged in her contributions to four Media Plans of the Year and recognition as a 2014 Mobile Marketer Women to Watch. Erin is a graduate of Marquette University and lives in the southwest Chicago suburbs with her husband, 14-year-old twin daughters, and her goldendoodle Murray. She enjoys traveling, swimming, reading, and spending time with her family.