The retail media sector is experiencing explosive growth, with an increasing number of retailers developing their own advertising platforms. The ability to accurately measure and analyze the effectiveness of advertising campaigns within retail environments has become vital for business success. This session will explore innovative strategies for transforming measurement practices to unlock insights that drive cross-platform effectiveness, and best practices for integrating data sources, optimizing attribution models, and leveraging advanced analytics to create a unified view of campaign performance and increase incrementality.

Sponsored by: