Shafique is a tenured commerce marketer with over 10 years of experience in retail media serving large clients like Unilever and Coca-Cola across many customers, e.g. Walmart/Sams/Amazon/Instacart/Kroger/Target. He joins us most recently from EssenceMediacom and prior to that, Mindshare and Rise Interactive! He is skilled in managing large teams and leveraging customer data, he specializes in driving advanced media programs that align with marketing KPIs, communication objectives, and broader business goals. He’s passionate about collaboration, thought leadership, retailer and performance data.