Data clean rooms have become one of the most talked-about — and misunderstood — technologies in marketing. In this session, we’ll demystify the clean room conversation for retail media networks, CPG brands, and their partners. You’ll get a firsthand look at what it takes to operationalize a clean room, from aligning internal teams and data infrastructure to choosing the right partners and platforms.

We'll explore hard-won lessons, fresh insights and actionable tips for marketers looking to move from theory to transformation.

Join us to learn:

• Which clean room models best serve retailers and CPG brands
• What’s hype, what’s real and what’s next
• The future of walled gardens and how it will impact your business