Scott Blessman is the VP of Analytics and Data Insights at Goodway Group. He’s an analytics expert with over 16 years of industry experience helping brands grow through strategic, actionable insights and a clear understanding of success. He has worked on numerous award-winning campaigns for brands in various industry verticals. Before joining Goodway Group, Scott worked at organizations such as VMLY&R, DDB, and Digitas North America. He has been a featured speaker at events including the Markets and Marketers Competitive and Market Intelligence Summit and has contributed thought leadership to publications such as the ANA.