AI-enabled shopping is already changing where discovery happens, which signals retail media is built on, and who controls the path to purchase. But the signals right now are messy and at times contradictory. What are the right things to be watching?

In this 75-minute working session, Kiri Masters — creator of the Retail Media Breakfast Club podcast & newsletter — facilitates a structured peer exchange for Retail Media Guild members. The format is candid, closed-door, and designed for practitioners: short expert provocations, small-group discussions, and a collective signal list that every attendee takes home.

Attendance is strictly reserved for members of the Retail Media Guild.