Nearly a century after its founding, Giant Eagle is entering a new phase of growth shaped by a clear strategy, a team to win, a refreshed brand vision, and a relentless focus on delivering for its customers. By bringing together merchandising and marketing into a unified team, the company is strengthening its value proposition, piece by piece, capability by capability, and neighborhood by neighborhood. This presentation will lift the hood on what this shift has meant internally, as well as provide insight into how they're adapting to today's rapidly evolving retail landscape.