In a market where attention is harder to earn and growth pressure is constant, launching and building a successful challenger brand requires expertise and discipline. In this keynote, Eric Skae shares the methods that made start-up Carbone America’s fastest-growing national pasta sauce, drove sales over $100-million in just 5 years, and that earlier helped him build Popcornopolis Gourmet Popcorn and Rao’s Specialty Foods through successful acquisition.