In-store media only works when brands see it as simple, scalable and worth the investment. This session flips the perspective to the brand side: what do CPG marketers actually need from in-store media today? Hear directly from brand leaders on what's working, what's not, and how they assess in-store programs--from speed and creative flexibility to standardized formats and measurable results. We'll unpack how to design in-store media that feels as seamless as digital, drives sales at the shelf, and earns repeat brand investment.