As AI increasingly takes over bidding, optimization, forecasting, and reporting, retail media and eCommerce professionals are asking a very real question: Will AI replace my job — or change it? In this session, I’ll share a practitioner’s perspective on how AI is already reshaping retail media roles across Amazon, Walmart, Kroger, and Instacart. The focus will be on how this shift impacts our day‑to‑day work, which responsibilities are being automated, which skills are becoming more valuable, and how professionals can adapt to work alongside AI — moving from execution toward higher‑impact decision‑making, orchestration, and commercial influence.