Name
General Session: Behind Chomps’ High-Growth Commerce Media Strategy
Description

As Chomps evolved from a digitally native challenger brand into an omnichannel powerhouse, its approach to retail media had to mature just as quickly. In this candid fireside chat, Kaitlyn Fundakowski, VP of E-Commerce & Digital Media, will share with CPG Guys' Peter Bond how Chomps is tackling incrementality, fragmented retailer measurement, AI, CTV and the emerging realities of agentic commerce while building a modern commerce media strategy for scale.

Date
Thursday, June 4, 2026
Location Name
The Grand Ballroom