This year, AI shopping use will move from theoretical to table stakes. Shoppers are adopting AI tools at an accelerated rate, making these platforms the first shelf they encounter. For CPGs, this means the rules of winning are changing fast. Drawing on findings from Kantar's AI-Enabled Commerce Pulse, with a base of 2,000 shoppers, this session will decode the algorithmic shelf by identifying who's using and rejecting, how the path to purchase is changing, the categories that are most vulnerable, and which retailers and platforms have the most runway.