For decades, the weekly ad has anchored how retailers engage shoppers and partner with CPG brands. As it shifts from print to digital, its role is rapidly evolving.

This session explores how retailers are transforming the weekly ad from a static circular into a dynamic, monetizable media channel, that’s reshaping merchandising, content strategy, and partner value. Attendees will leave with new ways to measure performance and unlock incremental investment without losing what made the traditional format work.