Name
Driving Impactful In-Store Media Campaigns: Strategies for CPG and Retailer Growth
Description

With nearly 8,000 stores reaching 9M daily shoppers, the Walgreens Advertising Group (WAG) network is the ultimate destination to close the loop between digital intent and physical action. Join us as we explore how the expanded partnership between WAG and Vestcom is redefining the omnichannel journey through high-impact formats like beauty side panels, Rx standees, and integrated shelf signage. Grounded in real-world case studies, this session spotlights the measurable sales lift and category growth driven by a truly connected shopper experience.

Date
Thursday, June 4, 2026
Location Name
The Grand Ballroom