Retail media is the fastest-growing line item in marketing. But growth without measurement is just spending. As brands pour more dollars into retailer platforms, the hard questions remain unanswered: Where does the budget actually come from? Does retail media brand marketing outperform traditional display and TV? And when you spend with one retailer, does it lift sales at others? In this session, Keen brings together brand leaders to move past platform dashboards to decisions that actually matter. Drawing on trend analysis across hundreds of brands and billions in spend, the panel will use real data to tackle the questions most brands are asking but few are answering.