Hi 👋 I’m James Masson — a senior marketing and e-commerce leader with 15+ years of experience driving growth through strategy, creativity, and performance marketing. I’ve led omnichannel initiatives for organizations ranging from $250M to $1B+ in revenue, building high-performing brands, teams, and digital ecosystems that scale.

🧠 Core Strengths
•  Proven track record scaling brand growth through integrated campaigns and digital transformation
•  Strong focus on process, performance, and data-driven outcomes
•  Creative problem solver with a strategic mindset

🌍 Industry Experience (B2C, B2B, D2C)
•  CPG & Foodservice – packaged foods, retail buying, B2B foodservice
•  Consumer Lifestyle & Durable Goods – bags, automotive accessories, electronics
•  Entertainment & Media – home video, gaming, digital distribution, licensing

🤝 Leadership
•  10+ years leading teams across North America, Asia, and Latin America
•  Known for an empathetic and transparent leadership style grounded in trust, clarity, and accountability
•  Collaborative team leader driven by shared success and positive culture